Today, thanks to the modern outlook of designers who perpetuate the House style, ROCHAS retains its timeless charm and seduction. Simple, straightforward and sensual, ROCHAS is a hallmark of elegance and refinement and remains very Parisian.
Rochas had been known primarily for its signature perfume, "Femme," which was packaged in a pink box with black lace.
Rochas is a fashion, beauty, and perfume house founded in 1925[1] by Marcel Rochas, the first designer of 2/3-length coats and skirts with pockets.[2] It is currently owned by Procter & Gamble.
More than 75 years after the Marcel Rochas fashion house was created, the ROCHAS name still symbolises refinement and elegance.A name that has withstood the test of time with the same constant success and skill is what gives the House its charm.
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