Lacoste is a French apparel company founded in 1933 that sells high-end clothing, footwear, perfume, leather goods, watches, eyewear, and most famously, tennis shirts. The company can be recognized by its green crocodile logo.
Rene Lacoste entered the legend of tennis when he and his team-mates “The Musketeers”, stole the Davis Cup away from the Americans for the first time, in 1927. Not forgetting his 3 French Open victories, his two victories in Great Britain, and his two U.S. Open titles at Forest Hills.
An attentive spectator at René Lacoste’s Davis Cup matches was the winner of the British Women’s golf title, Mademoiselle Simone Thion de la Chaume, who soon became his wife and constant support.
After he retired from tennis, Lacoste founded La Chemise Lacoste in 1933 with André Gillier, the owner and President of the largest French knitwear manufacturing firm at the time.
Lacoste operates a large number of Lacoste boutiques worldwide; located as concessions in leading department stores and also as independent venue stores. In the UK, Lacoste is available from many leading high-end shops including KJ Beckett and John Lewis.
The first Lacoste shirt was white, slightly shorter than its counterparts, had a ribbed collar, short sleeves with ribbed brands and was made of a light knitted fabric called “Jersey petit pique”.
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