Guy Laroche was the founder of the eponymous company. He was born on a July 16, 1921 in La Rochelle, France. He was known for his skilful cutting and tailoring. His early work was influenced by Balenciaga, but he later gave that formality a lively freshness, cultivating popularity with younger women.
He established his own salon in 1957. At first he produced couture lines, but in 1960, he launched his ready-to-wear collection.
Several well-known designers have worked under Laroche. In 1957, Azzedine Alaia joined him for several years, from 1955 to 1958 Valentino worked there, and Issey Miyake was also a designer for Laroche from 1966 to 1968.
Hillary Swank won the Best Actress at the Oscar ceremonies, for her role in "Million Dollar Baby", the Clint Eastwood film which won 4 Oscars. She wore a dark blue Guy Laroche gown, designed by Herve Laroux.
The house of Guy Laroche now has 15 boutiques and 70 licenses around the world.
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