Guess, is known for its sexualized advertising campaigns, which have featured explicit black-and-white photographs of fashion models and actresses such as Claudia Schiffer, Valeria Mazza, Adriana Lima, Drew Barrymore, Anna Nicole Smith, Paris Hilton and Jordan. Guess is a popular American name-brand clothing line that uses a question mark as its emblem.
Guess also markets other fashion accessories besides clothes, such as watches and jewelry. They also own the line Marciano. Claudia Schiffer, Anna Nicole Smith and Drew Barrymore are the most known Guess models
Guess was founded by Georges, Armand, Paul, and Maurice Marciano, four brothers born in Ouarzazate Morocco but who supposedly grew up in the south of France and were influenced by the culture and style in the region. GUESS? started in 1981 as a small California jeans company. Now, GUESS?, Inc. has developed into a global lifestyle brand. While jeans remain the foundation of the company's history and success.
With striking images and fresh new products, the brand gained momentum and nationwide recognition. In the 80s, GUESS? product expanded beyond men's and women's jeans, as Baby GUESS?, GUESS? Watches, GUESS? Footwear, GUESS? Eyewear and GUESS? Parfum were created.
Founder Paul Marciano, Co-Chairman and Co-Chief Executive Officer, is credited with the vision that is the cornerstone of the GUESS? image - one that has created some of the most innovative and groundbreaking pictures in the history of advertising..
Truly a visionary, Paul has shaped the direction and the look of GUESS? advertising from its inception.
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